TikTok Music - Music For TikTok Videos
TikTok Music, the new standalone streaming service and serious Spotify rival launched by ByteDance in Brazil and Indonesia today, includes a full catalog from thousands of labels and artists. It also includes a new feature called 'Real-Time Lyrics' and a Shazam-esque song identification tool. New users signing up for TikTok Music will receive a one-month free trial.
The platform has a massive global user base, with hundreds of millions of people creating makeshift content on the app daily to share with friends. It's the perfect place to promote your music, especially if you can get your songs uploaded into videos that have large followings. The more times the algorithm sees a particular track used in a video, the higher it ranks it in search results for other users. There are many examples of this happening, with smaller bands getting massive exposure on the platform.
Adding your music to videos can be easy, but you need to know what works well with the platform and what the rules are. The platform considers itself a "sound on" platform, meaning that the app encourages users to listen to audio in their short videos. This can be difficult for musicians as they aren't necessarily comfortable with hearing their tracks played in the context of a viral TikTok video with mute on.
Fortunately, there are a few services like Artlist and Epidemic Sound that can help you stand out with unique music for TikTok videos. Both platforms offer what they call 'perfect for TikTok' music libraries, and both have different subscription plans that cover various use cases for creators.